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Ivy Moon Boutique

Visual Merchandising Consultant 

Ivy Moon is a new women's clothing boutique in Duluth Minnesota. Prior to the launch of the store, I was hired as a Visual Merchandising and Retail Consultant. Here, I helped to design the store's layout and visual aesthetic to best represent the brand, tell a story, and make a comfortable welcoming place for clients to shop.

Duluth, Minnesota

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Also at Ivy Moon, I provided insight and guidance on pricing and buying decisions to align with the target customer as well as maintained an optimal gross margin percentage. It was so great to be able to work at such a beautiful store that was opening in my hometown!

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